Date Published: 27th June 2017

The European Commission have fined Google a huge 2.42bn euros for abusing its power and promoting its own shopping comparison service at the top of search results.

The investigation into Google dates back 7 years to 2010, claiming that the technology giant had broken EU competition law by exploiting the power of its search engine to promote its online shopping service, at the expense of other price comparison sites. This resulted in Google’s own price comparison service appearing over rivals when products were searched by internet users. has repeatedly denied it has stunted competition.

Margrethe Vestager, the European competition commissioner, has said that Google had been denying other companies a chance to compete as well as denying consumers a genuine choice of services, and by promoting its own services it had “abused its market dominance as a search engine”.

Despite Google repeatedly denying the allegations of stunting competition, the European commission have charged the biggest ever competition fine and have given Google 90 days to stop breaking EU rules or they may face even more fines that could cost billions.


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