ITR Partners turns 10 this year! Wow, a whole decade!
We are celebrating our 10th Birthday this year. ITR was launched in 2010 with an initial focus to offer true recruitment partnership to clients based in the South West. Now 10 years later, we deliver that same level of service across the UK and Europe.
We’d like to thank all the clients we’ve built and maintained relationships with over the years. And are excited to build new ones!
A lot can change in a decade. We thought we could take you down memory lane and have a look at some of the Tech that has emerged in the last 10 years.
Social Media Channels
You wouldn’t think that we had Instagram, Snapchat and Pinterest less than 10 years!
Instagram launched in October 2010, and 25,000 people signed up on the first day. By April 2012, Facebook CEO Mark Zuckerberg shelled out $1 billion to buy the company. Now having over a billion active users.
Snapchat debuted in the App Store in the summer of 2011 as a messaging app for sending disappearing photos. At the time, it was called Pictaboo. By September 2011, the name had changed to Snapchat and the app began to catch on with teens. Now owned by a $22 billion public company.
Pinterest, a search and discovery app and virtual “pinboard,” was founded in March 2010. Today, the app has over 300 million monthly active users and has moved on from basic searching and pinning. Pinterest went public in 2019 and is currently a $10 billion company.
Apple products
The iPad; When Steve Jobs introduced the iPad nearly 10 years ago, he described it as “the best browsing experience you’ll ever have.” The original iPad cost between $499 and $829. Since then, the device has gone through several iterations and several price points.
Apple revealed the first Apple Watch at its September keynote in 2014, but the watch didn’t officially go on sale until April 2015. The watch was significant for Apple because it was the company’s first brand-new piece of hardware since Apple co-founder Steve Jobs died in 2011. But it also sparked the growth of the wearables industry, a category Apple now dominates — the Apple Watch reportedly owns nearly 50% of the market share in 2019.
Apple’s AirPods wireless earbuds are so ubiquitous now, it’s hard to believe they’ve only been around for three years. Now, Apple sells two versions of AirPods — AirPods and AirPods Pro — and the earbuds have become a major boon to Apple’s business: Analysts predict AirPods could become the company’s third-largest product by 2021.
4G
4G networks may seem like a given these days, but they’ve been around for less than a decade. The networks promised to make the mobile internet much faster and much better and were an upgrade to the 3G wireless network. Sprint’s HTC Evo was the first 4G phone by several months — it came out in March 2010, followed by a Samsung model in June of that year. Verizon didn’t launch 4G until December 2010, and 4G didn’t come to the iPhone until the iPhone 5 in 2012.
Amazon Echo
Amazon introduced its Echo device in 2014, a home speaker with a virtual assistant, Alexa, built-in. The initial pitch of the Echo was a way to control your music using just your voice. In 2019, the Echo can do a lot more than play music: The device can act as a smart home hub and a way to shop on Amazon, as well as the brains behind an entire household’s operations.
Microsoft Surface
In June 2012, Microsoft launched a new foray into PCs with the Microsoft Surface, a tablet-laptop hybrid that then-CEO Steve Ballmer described as “a whole new family of computing devices from Microsoft.” Now, Microsoft has vastly expanded its Surface lineup, offering several iterations of the device like the Surface Go, a smaller, lighter tablet; the Surface Studio, a pro-level desktop PC; and the Surface Book, a touchscreen laptop.
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